5 Top Marketing Tips for Law Firms

Ever increasing competition is the norm.  Take any business, and it isn’t any different.  So why should Law firms be any different? How can they ensure that their firm’s name is the first one that people recall from the myriad many?  Here are 5 top marketing tips for Law firms to ensure that they stay visible and occupy that much-needed mind share?

  1. Create that plan – The most important step, Plan. How do you want to move tactically to advance your strategic goals? Build that plan and then get that plan out and start ticking off the boxes.


  1. Build the Brand – Think Coca Cola,  Mercedes Benz or Apple.  Each of these powerful brands portrays a distinct value, something that people associate with when they think of these names.  Likewise, create a brand that stands for the abilities that your firm possesses.  What sets it apart from the competition? Build on that to project the firm’s brand.


  1. Market on Social Media – Make the most of social media. Develop your firm’s presence on sites such as LinkedIn, Facebook, and Twitter.  Create opportunities and drive traffic from them to your web-site and vice-versa.


  1. Polish that Website – Your web-site is not a jumble. It needs to look professional. After all that is what it’s there for, isn’t it?  So optimize your web-site. Make sure it looks good and elegant. Conveys the information it needs to with minimal fuss. Use the latest designs that suit your requirements.Search Engine Optimized? Add relevant keywords to relevant sections of the web-site to ensure a high rank.


  1. Be a pioneer – It’s always a great feeling to be the first to start or do something. To be a pioneer of sorts. If you think that there are topics which no one is speaking on that you are comfortable with, go ahead and speak on them. Hold a Question – Answer session afterward and showcase your expertise.

Try out these 5 Top Marketing Tips for Law Firms.  They are sure to help.




Swash is an entrepreneur who is deeply involved in many online and offline joint ventures. Swash is also CEO of Swash Enterprises - offering online business solutions - and running a couple of different businesses.