According to a research it is proved that some researchers never visit the sponsored listings while the remaining is not aware that these listings are paid. Statistical data has shown that approximately 80 percent of the visits to listings are natural listings while the remaining are visits to paid listings. One of the sole uses of better SEO services is cost-effectiveness of search engine optimization as the user does not has pay to place his website in the search engine results. The total cost of any better search engine optimization service is fixed and does not depend upon the volume of clicking.
One of the biggest challenges which SEO companies have to face while optimizing the website is that there are billions of webpages available on the indexes of search engines and the rank of a specific webpage depends upon search engine algorithm which is constantly changing. Further adding to this the algorithm of search engine is not visible to the public and the only way is to guess the searching mechanism of a search engine. Therefore in order to make the webpage visible to the visitors you not only need knowledge of the subject but also periodic analyzing, capability of devising a suitable strategy and its implementation.
The changing algorithm of search engine means that you should always be aware of the new changes made to searching mechanism as you cannot control the algorithm according to your requirements. Therefore a better SEO package will also include constant analyzing of the website. Usage of black hat search engine optimization technique also adds to your disadvantage as in some cases competitors also use black hat SEO methods leaving you at disadvantage.
In some cases the competition for a specific phrase is so tough that you will not able to get top listings and in such case there is no other choice than to use the pay per click method to get the required traffic each month. The lack of visibility for any website is very crucial as it determines the business which the website will be doing. Having higher rank in the search engine results mean that you will be able to get more traffic and hence more chances of making sales.
It is not possible for a SEO company to predict the ranking of the specific website and similarly you cannot predict the next step which your competitor will be taking in order to achieve higher ranking. The ranking of the website depends upon the search engine algorithm and as one cannot determine the changes which will be made in the algorithm there is no possible way to tell the ranking of the website once the algorithm is being updated. In some cases you are not even able to determine the level of service you will be getting in exchange for the money you are spending.
Therefore one can say that search engine optimization is different as compared to traditional marketing and advertising methods in which you can calculate the output you will get for a certain amount.