Among various techniques used to increase the rankings for Google search engine, one of the most widely used is method of backlinks. The technique of backlinks is considered to be a part of search engine optimization method. This technique is incorporated with article submission method which is also a SEO based technique. Most of the companies working on offering better SEO solutions also include backlinks in their better search engine optimization packages. In order to hire a SEO company for these services it is important that you understand the working methodology of these services first.
Backlink is also known as hyperlink. It is added in the articles which are submitted on the internet. Backlinks are used to refer the reader to the specific website and most of the cases it is the website of the owner. For example if you are providing any kind of service and then select to make a website as well in order to increase your marketing and sales then you have to increase your visibility. This is done by posting quality content on your website. However along with the content you should also add certain keywords in the content. These keywords will allow the search engine to recognize your website and display it in result of search of certain keyword.
The search engine checks the quality of the content as well and also ensures that the keyword that is mentioned in the content is related with the content as well. When a content is posted on the internet, backlinks are also added to the content. The quality of the content is also determined by the backlink by the search engine. The algorithm working behind this is very complex so one should ensure that all the backlinks on the content are alive and none of them is dead. The SEO company claiming to offer better SEO services should be aware of this information and when posting content on the internet, the status of backlinks should also be considered.
The above mentioned method is based on white hat search engine optimization. There are many companies which use black hat techniques to increase the ranking of the website. Black hat techniques are those methods which are not permitted by search engine companies and are based on bugs and flaw within the codes of the search engine mechanism. In case of backlinks the companies, instead of using organic traffic towards the website, use automatic bots which generate spam traffic and spam backlinks.
These spam backlinks are just dead links and are added to the content to increase the ranking of the website. Such companies claiming to offer better SEO services should be avoided as using these so called better search engine optimization techniques result in permanent banning from the search engine results in many cases. So in order to avoid your website to be banned using black hat technique to get instant results you should go for white hat services which SEO companies are offering to their customers online.