Whenever a company enters into the SEO fray, it falls into a very long list of websites that want to get attention of the search engines and make their websites get top 10 listings on the biggest search engines around.
There is the general assumption that if a company does better search engine optimization, then it is likely that he will move ahead of you in the scramble to get list at the top. Another widely accepted assumption is that only your techniques at strategy level takes you to the top of the search engine lists. Now while both assumptions are mostly true, they are not strictly so.
To begin with, you must understand that in online market, you have two major competitors when you are using SEO. First and foremost is the traditional competitor; those that sell the products or offer similar services to those you offer and second every other website using the same level or better SEO than you on the internet. The first competitor competes with you in sales and the second in online presence and top listing. Understand also that both require monitoring for you to be successful from the use of SEO.
As for the first competitor, these require monitoring to evaluate their strategy and how much of the market piece they are preventing you from getting. You aim is to analyze their keywords, strategy and try to produce better search engine optimization. Also, you are looking to pull them down as much as you canso you need to keep checking their activities for anything unethical in their SEO, one you pick up on something report immediately.
The strategy is also useful for your second set of competitors. Many websites today use unethical and dishonest optimization for their websites, this is sometimes called SEOspamming or black hat techniques. You should always be on the lookout for websites that use this kind of SEO and report the violation immediately to the search engine so as to get them blocked out. The more of these people you get rid of the better your chances of getting better SEO results and top listing.
You should remember that not all websites using black hat techniques are aware of what they are doing, it is possible that an SEO firm is optimizing their website for them and using this technique. To be honest black hat always gets faster results in gaining top listing than white hat SEO techniques (white hat is the ethical kind of SEO). Also, neither is illegal, rather black hat violates terms and conditions of the search engines where the penalty is blocking or banning offenders. So be on guard and report any irregular SEO practice you notice.
Finally, outsmarting your competitors on both sides’ means staying ahead of the game. Remember to always provide better search engine optimization than what they offer, always monitor their online presence. However, never lose focus, be attentive to your own SEO after all it is not their site you wish to optimize,