Imran and Reham khans divorce news gives higher ratings to TV channels when the divorce news of Imran and Reham khan shocked everyone. For millions of Khan’s fan, it was a sad news but for Pakistani media, the break up news became a vital news to score higher ratings. We can say that the electronic media crossed all the limits to investigate a personal life and privacy of famous personality. Before commenting on a person’s private life, media should follow the principles of media ethics. But, here the story was different because for the tv news channels, it was high time to generate rating and ultimately earn revenue. Hence, tv channels started share unethical and unclaimed reasons of the break up.
Yes, Imran khan is a celebrity and life of celebrity is public and Imran and Reham khans divorce news gives higher ratings to TV channels. But, it does not mean that a person’s private life should be discussed with derogatory remarks and making live debate programs on this issue.
The divorce news made no option for TV channels to telecast other news such as rampant corruption in the country, pre-rigging activities by the ruling party, rising inflation and killing of 12 innocent people during local bodies’ election in Khairpur district of Sindh.
The PEMRA looked silent spectator in this issue and gave green signals to the TV channels to do same in future. The media looked completely biased on this issue. PEMRA needs to direct the media owner to follow the media ethics in true spirit and letter.